Online sales are a primary channel
If a meaningful share of revenue should come from web, you need cart + checkout, payments, order statuses, and fulfillment flows.
Rich catalog with variations & filters
Lots of SKUs, options (size, color), specs, comparisons, smart filters and search — all fit naturally into an e‑commerce architecture.
Payments, shipping, inventory integrations
Card wallets (Apple/Google Pay), gateways, couriers & pickup, live shipping rates, ERP/WMS/CRM sync, automated status updates.
Multiple regions, currencies, taxes
Localized content, currencies, tax rules, separate storefronts and logistics — essential for scaling and cross‑border sales.
Marketing & conversion growth
Coupons, loyalty, bundles & upsells, email/SMS flows, pixels & remarketing, A/B testing and funnels integrated with your stack.
Performance at scale
Fast pages, mobile‑first UX, caching, CDN, and architecture that survives traffic spikes from promos and seasonal peaks.