One clear goal
If you have a single objective (lead capture, selling a specific product, sign-ups), a landing page keeps visitors focused on the primary action.
Simple, easy-to-explain offer
When your product/service doesn’t require lengthy explanations or demos, a landing page conveys the value succinctly.
Limited marketing budget
A landing page is a cost-effective way to launch campaigns without heavy website builds or complex marketing stacks.
Need for a fast launch
Much faster to prepare than a full multi-page site, so you can start driving results sooner.
High conversion & precise audience
Perfect for tightly targeted offers (promo, discount, webinar, consultation) — it attracts exactly the people who need your value.
Narrow assortment of products/services
When you want to highlight a single product or service without clutter, a landing page is ideal.