You need to launch very fast
Ready‑made themes, built‑in hosting/CDN, sane defaults — go live in days, not months, with minimal ops overhead.
Conversion‑optimized, secure checkout
Brandable checkout, Apple/Google Pay, stored cards, fraud prevention, and compliance handled for you.
Rich app ecosystem for plug‑and‑play features
Subscriptions, reviews, referrals, shipping, marketplaces, ERP/CRM sync — often solved by vetted apps instead of custom dev.
Reliability & scale without DevOps
Hosting, updates, security and peak‑traffic readiness (BFCM) are Shopify’s job, so you focus on product and growth.
International & omnichannel
Shopify Markets, multi‑currency and languages, localized taxes, plus POS for retail with unified inventory and orders.
Deep customization and headless when needed
Liquid and Theme App Extensions for theming; Storefront API and Hydrogen/Remix for headless and fully custom frontends.